Main Street Vegan Academy – A Review
October 12, 2019
What do you get when you prepare the following recipe?
And here’s what you get: Magic. You get life-inspiring, world-changing, vegan magic. 28 Classes and 470 GraduatesThe recipe shown above was created by Victoria Moran, a vegan superstar, as the formula for Main Street Vegan Academy. It’s a program that offers a certificate in Vegan Lifestyle Coaching and Education, which can be a stepping stone to many different types of businesses or careers. Graduates are empowered to spread veganism by encouraging “the adoption and maintenance of a positive vegan lifestyle and health-promoting diet.” As of this writing, Victoria has delivered the Main Street Vegan Academy curriculum to 28 classes, totaling about 470 graduates. I took the course in the fall of 2019, and this article summarizes my observations. Preparation for the CourseObservation #1. The course prerequisites provide a firm foundation on a wide variety of topics related to veganism. Victoria requires her students to read seven well-known books and listen to 21 of the programs in the archives of Main Street Vegan Podcast on Unity Radio. I selected from a fully-laden smorgasbord of podcast topics, which fall into diverse topic areas: health and nutrition; fitness; cuisine; animal rights; environment; and spirituality. I especially enjoyed listening to the podcasts that featured interviews with people I already know — including Saurabh Dalal, who (like me) is a member of the Veg Society of DC board; Terry Cummings, who runs Poplar Spring Animal Sanctuary, where I have volunteered; and Russell Elleven, who was formerly a colleague of mine on the board of Unitarian Universalist Animal Ministry. The other 18 podcasts that I chose gave me a valuable introduction to exciting vegan trends and to many of the movers and shakers in the vegan movement. A Powerful Leader
Terrific TeachersObservation #3. The instructors are amazing, and they provide real-world information that will be extremely useful to me and other aspiring vegan lifestyle coaches. Want to know how to do a top-notch food demo (or make delicious Need to learn what’s involved with selling a vegan product? David Benzaquen will tell you how to identify a market opportunity, set the right price, and then scale up your production. Need to learn how to be an effective coach? Need to learn how animal products affect your health? Dr. Robert Ostfeld will show you how a plant-based diet compares favorably against other popular diets (such as ketogenic and Mediterranean). If you’d like to find out about helping families make the transition to a plant-based diet, Jennifer Gannett will show you how to help them discover new recipes, clean out their pantry, get some handy kitchen tools, and find vegan eats Perhaps you would like to find out how animal agriculture has harmed our environment. Martin Rowe will show you that using animals as food is a major contributor to climate change and other serious environmental problems — and that hope for the future can be found in wind power, solar power, Of course, all of these instructors will teach you way more than this brief summary indicates; still, I hope it provides a useful introduction to what you could learn as a student of the academy. Making New FriendsObservation #4. The other students provided half of the fun in the course. And we built up some great camaraderie in a relatively short period of time. Our class was amazingly diverse in many different ways: age (ranging from pre-teen to folks in their 60’s; gender; ethnicity; sexual orientation; Visiting Vegan Businesses
We’re Not Done YetObservation #6. We still have a lot of work to do. Even though I was essentially living in a vegan bubble during the academy, our excursions on the town reminded me that our way of life is not yet predominant. Our field trips showed me that the New York City streets are lined with many nonvegan establishments, including restaurants that offer all sorts of animal-based foods and boutiques that sell leather goods and down jackets. Also, during the time that we were sitting in Victoria’s living room — actively learning how to live a more compassionate lifestyle — members of the orthodox Jewish community in New York City were sacrificing 60,000 chickens in their annual Kapparot ritual. As I have written in a previous blog post, I find this practice to be very distressing, and it raises many questions for me, such as: Why is it right for the innocent chicken to be used to assume the penalty of a human’s sins? And why is it not enough for the human to ask God directly for forgiveness? Still, I am hopeful that we are close to a tipping point in the way that humans relate to animals. After all, people have enthusiastically embraced the plant-based Impossible Burger, elephants are no longer forced to parade in the Ringling Brothers & Barnum and Bailey Circus, and Sea World has stopped breeding orcas. It’s a start. The Bottom LineSo, in the end, what did I gain from this adventure? I gained: clarity about my next steps; inspiration for the road ahead; valuable knowledge and tools that will help me to launch a coaching practice; friends to help me along the way; and access to a robust network of academy graduates through a Facebook group and a regularly updated directory of graduates. And just like I said earlier: It was life-inspiring, world-changing, vegan magic.
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Observation #2. Victoria Moran is a force of nature. By the time I traveled to NYC for the course, I felt as though I already knew Victoria — because her voice on the podcasts had very effectively conveyed her warmth, intelligence, and wit. And those qualities were even more evident when I met Victoria in person. But that’s not all. Victoria beautifully exemplifies the numerous benefits of the vegan lifestyle: she’s active, slender, and energetic yet calm. So I’m not at all surprised that she has developed a network of the best and brightest people in the vegan movement. She’s really smart, and she gets things done.
vegan chocolate desserts)? Chef Fran Costigan (shown with me in the photo on the right) will teach you that. Need to learn what it means to be a professional? Victoria Moran will tell you all about the hallmarks of a pro: quality work, responsibility, thoughtfulness, honesty, and more. Perhaps you need to brush up on vegan nutrition. Marty Davey — aka “La Diva Dietition” — will teach you how to answer the ubiquitous question about where vegans get their protein, and she will also tell you about healthy vegan eating in all stages of life. Want to know how to launch a business and grow your brand? J.L. Fields will use her experience as a freelance writer and cookbook author to help you develop an action plan.
If you are new to social media and electronic marketing, Sharon Nazarian (shown with me in the photo on the left) will teach you that it’s important to start with a webpage — and then build your following on social media by being consistent, creating good content, and using analytics to measure success.
Tatiana Forero-Puerta (shown with me in the photo on the right) will teach you how to interact with your clients and how to structure each session. Are you wondering about the use of animals in fashion? Joshua Katcher will show you that cruelty to animals is rampant in the fashion industry — but that (thankfully) many brands are finally going fur-free, and it’s certainly possible to build a high-end fashion
company (like he has done) without using *any* animal products. Want to know how to be an effective animal activist? Michael Suchman (shown with me in the photo on the left) will encourage you to show other people that vegan food can be wonderful and to tell them that aspiring vegans don’t have to give up anything — except cruelty.
when traveling. Want to know about animal rights? Mariann Sullivan and Jasmin Singer (shown in the photo on the right) will tell you that animals are not very well protected by the law, but that the single best way to advocate for animals is by serving people delicious vegan food.
technological innovations, and cellular agriculture. And do you need a hefty dose of inspiration for the vegan journey? Doc G (shown with me in the photo on the left) will encourage you to discover your superpower, be your authentic self, and invest the time needed to build success.
occupation; current place of residence, and career aspirations. Thanks to all of you for becoming my new friends: Abigail, Zach, Courtnay, Gina, Vegan Evan and his mom Shannon (shown in the photo on the right), Jay, Angela, Anita, Nina, Shauny, Zosha, and Ishat. Please keep in touch.
Observation #5. Vegan businesses are thriving. During our field trips we visited a wide variety of stores that are selling fabulous vegan products, including: cheeses, shoes, baked goods, soaps and lotions, chocolate candy, donuts, and more. It’s exciting to see that vegan entrepreneurs are finding and filling lucrative niches.
Ovechkin is now featured on the front of a bright red box that contains “sweetened, toasted oat cereal with honey and natural almond flavor.” The implication, of course, is that eating whatever Ovi eats will help every young child grow up to be a champion.
My hands-down, favorite activity at the camp: a cooking class taught by the incomparable Jane Esselstyn and her equally-impressive mom, Ann. The workshop was chock full of humor, and the food they made was richly infused with flavor. My favorite item on the menu: tasty scones that were packed with whole grain goodness, dried fruits, and protein-rich nuts.
participants — and even my own demonstration of folding an Origami crane. (I have to admit that it was scary for me to fold the crane in front of an audience. That’s because for the past year I have been plagued by a condition known as essential tremor, which can sometimes make my hands shake — particularly when I am nervous. Therefore, as the talent show began, I had to keep telling myself to feel the fear and do it anyway — and I did!)

gathered to participate in Vegan Trivia at Busboys and Poets. We divided into teams comprised of up to 6 people, and I was fortunate to be included in the VSDC team led by my friend Elissa Free. My other teammates were Chloe, Lisa, Martin, and David. After selecting a team name — “What Happens with Vegans Stays with Vegans” — we ordered our food and conducted a bit of last-minute research on famous vegans.
vegans in the room. But in the end, I think everyone enjoyed the evening and the companionship of like-minded people. I also think that the existence of a Vegan Trivia night is another indication of the undeniable trend observed by The Economist, which proclaimed in a recent

After learning these basic facts about the dogs and the company’s operating philosophy, we jumped into a jeep-like vehicle on snow treads. Driven by one of the company’s mushers, we visited the dogs in the kennels and then climbed the hill to the spot where the dogs were waiting for their first sled run of the day. After being assigned to the dog sled team led by Yukon, a big, black dog, I sat down within the cozy canvas cover on the front of the sled, and Mark climbed onto the back with the musher. Our musher took us on a couple of laps around a small track along on the hilltop, with periods of running that were liberally interspersed with rest breaks, bathroom breaks, and sniffing breaks for the dogs. The scenery was spectacular, featuring panoramic views of the snow-covered Uinta mountains.

Beach by 1 pm. When we arrived, foster mom Liz brought Hope to us in the terminal and told us that she was just a bit teary eyed to send Hope on her way. At the same time, she was happy to know that Hope would be one step closer to her forever home. So, after taking some photos near the airplane with Liz and Hope, we loaded Hope into the back seat and clipped her into a travel harness.
along to New Jersey the following morning. The next morning Hope and I met Chris, the pilot for the next leg of the journey, at the airport in Leesburg, VA. Chris loaded Hope into a travel crate in the back seat of a flashy, red and white airplane — and off they went. A few hours later, Chris landed in New Jersey and handed Hope’s leash to Karyn, the founder of SSAR. Karyn immediately got Hope settled into a new foster home — and we have now heard that she will be living there forever, because her foster parents have already decided to adopt her. That’s another exciting success story for SSAR, which has rescued more than 200 animals in the past five years!
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Belize Chocolate Company is a family-owned, artisan chocolate shop with a beachside patio and vibrant red picnic tables. If you go inside the shop (and you should), you’ll be richly rewarded with refreshing air conditioning and yummy chocolate samples. While there, you can order a tasty chocolate treat from the menu, buy a tee shirt emblazoned with “Peace, Love and Chocolate,” and browse the wide selection of chocolate products and souvenirs. Or, you can do what we did: Take the chocolate-making class that’s held on weekday mornings.
there is ample opportunity to ask questions and even test your chocolate-grinding skills. Second, the class is taught by a friendly and knowledgeable instructor: Chris Beaumont, who is co-owner of the chocolate shop with his wife, Jo Sayer. Third, you’ll have the opportunity to sample the chocolate at all stages of the process. And forth, you get to sit in a cozy corner of the deck and admire the beautiful turquoise sea. What’s not to like?!
Inside the pod, surrounded by a sweet pulp, there are 50 to 60 beans. (I was surprised to hear that the Mayan people may have originally harvested the cacao pods for the sweet pulp rather than for the beans, only later learning about the amazing taste and benefits of the beans.) But at this stage the beans taste nothing like chocolate, and transforming the beans into a delectable bar requires careful selection and processing.
After Chris demonstrated the proper technique, my classmates and I took turns learning the proper wrist motion that’s used to grind the nibs.
If you won’t be making a trip to Belize anytime soon (although you certainly should), check out the company’s website and place an order for chocolate bars, chocolate body products, and/or “all other things chocolate” — including chocolate balsamic vinegar.
connection between the issue and the spices. For example, Penzeys counteracted the discriminatory rhetoric that’s been directed at Mexicans by offering a free bottle of Mexican Vanilla Extract with a $10 purchase in store or online. And the posting came complete with a recipe for Butterfly Cutout Cookies, which are colorful treats that remind me of the vibrant art that’s characteristic of Mexico.
that, Bill published a sales chart showing how customers had enthusiastically responded to a couple of the company’s tell-it-like-it-is postings — with peaks to represent the resulting boost in sales.
As I mentioned previously, the seasonings at Penzeys are truly awesome. Their spices are fresh, and they are way more potent than the grocery store brands. Along with bottles and packages of single spices, Penzeys offers a wide variety of interesting mixtures containing flavorful combinations that add depth and complexity to your dishes. What’s more, the store has open, apothecary-style containers of the spices so that you can smell the product and know what you’re buying. When did you ever have that opportunity at a grocery store spice rack?
it’s located on the slopes of Volcan Maderas on Ometepe Island. I traveled there in 2011 to see the farm where my daughter Holly had volunteered for a couple of months. It was a spectacularly beautiful location, with vibrant flowers, stunning sunsets, and the nightly serenade of howler monkeys. But… it’s a bit far away, and another option would be to visit Michael’s demonstration garden, called
paw. I was surprised to learn that paw paws grow wild in the woods of the eastern U.S. (I’m going to have to pay more attention to the trees when I go out hiking!) The paw paw is North America’s largest indigenous fruit, and in good conditions (plenty of sun and the right amount of moisture) the fruit can be as large as a mango. A cultivated paw paw fruit can even weigh as much as two pounds, although the fruit that grows in the wild is usually much smaller. The paw paw is actually a tropical fruit tree that migrated northward as the glaciers receded following the last ice age. It’s a highly adaptive plant, and it produces a green-skinned, kidney-shaped fruit that contains a rich, yellow flesh embedded with several large, dark brown seeds. The fruit is deliciously sweet and tastes a bit like a mixture of banana, mango, and pineapple.
tarts with a few of the paw paws that we bought from Michael. But note that the fruit will be easier to handle if you freeze it first. Then you can cut it with a knife and scoop out the flesh and the seeds.
to other areas where they have a better chance of finding homes. Here in the Washington, D.C., area, I am aware of many rescue organizations that use this strategy. We know this from personal experience. Our own family dogs, Bandit and Penny (shown hiking with us in the photo on the right), were transported to the D.C. area by
So on Saturday morning I waited in the terminal to receive the dog from a volunteer named Tae while Mark got the airplane ready. Soon Tae and her son brought Falcon into the airport lounge, and they told me his story. Falcon had been rescued from a breeding operation that had kept its dogs in cages. Falcon had lived that way for three (long) years. So for the past month, Tae had been teaching Falcon how to be a companion animal, living in a house and walking on a leash. He’d come a long way, but Tae felt that he could benefit from some additional instruction that would be provided by his new foster mom, Lilly — who is a dog trainer and Australian Shepherds Furever volunteer living in Vermont. A car transport over that distance would take about 13 hours. So the rescue agency posted the flight request via Pilots N Paws. And when Mark agreed to help, he enabled Falcon to fly. How appropriate, right?!
During the trip, he curled up in his crate and slept. It was an uneventful flight, and we touched down at the Burlington airport after two and a half hours. Then I took Falcon for a quick trip to a nearby patch of grass, and we met Lilly in the terminal.
She was pleased to receive him and told us that he’d have plenty of room to run and explore in the yard of her nearby house. Although Falcon is not yet in his furever home, it’s a great improvement over life in a cage. Doesn’t he look good in the grass at his new Vermont foster home?
traveling with family and friends in Italy a few years ago. It was an early evening tour of the Trastevere neighborhood along the Tiber River, and it was a highlight of our visit to Rome. The friendly and well-informed guide led us through a series of special food experiences as we strolled down Trastevere’s charming, cobblestone pathways. We started the tour with a snack in an umbrella-shaded outdoor cafe and then descended into an historic cellar for a sip or
two of wine. As the tour continued, we sampled the famous Arancina rice balls (see the photo on the left of my daughter Holly with one of them). Later we learned how to select only the best, most authentic gelato. It was an evening to remember, and I can clearly understand the appeal of the social dining experiences that EatWith offers.
husband (Priya and Marco). I could not have asked for a better bunch of guests! They were all intrepid in one way or another — with some of them coming to dinner at a stranger’s house and some of them bravely tasting their first vegan dinner.
The carrot hotdogs were the biggest hit on the menu, probably because it’s such an unexpected substitute for a regular dog. But the guests apparently liked the meaty texture and smoky flavor — and some of them even requested a second dog.
chance to sample a wide variety of WFPB, “SOS-free” meals, all made without added salt, oil, and sugar. Take a look at my Instagram feed to see photos of many of the meals. Some of my favorites included Jackfruit BBQ over Brown Rice, Black-Eyed Pea Gumbo, Black Bean Chili with Brown Rice, Aloo Gobi, and Cauliflower and Green Pea Curry.
naturally-sweet, frozen bananas with fruit or cocoa. I experimented with different flavors, and one of my favorites was Lemon Ginger Nectarine “nice cream.” Of course, it is tough to beat good old chocolate “nice cream” — made with only frozen bananas, unsweetened cocoa, vanilla extract, and a bit of non-dairy milk to help it blend. I also developed a recipe for
The results are impressive. As shown on the chart, all of us had a significant drop in total cholesterol: 10% for Mark and 15% for both Dana and me. We saw similar improvements in our levels of LDL cholesterol and triglycerides; most notably, a 23% drop in my LDL cholesterol, and a 30% drop in Mark’s triglycerides.