Main Street Vegan Academy – A Review
October 12, 2019
What do you get when you prepare the following recipe?
And here’s what you get: Magic. You get life-inspiring, world-changing, vegan magic. 28 Classes and 470 GraduatesThe recipe shown above was created by Victoria Moran, a vegan superstar, as the formula for Main Street Vegan Academy. It’s a program that offers a certificate in Vegan Lifestyle Coaching and Education, which can be a stepping stone to many different types of businesses or careers. Graduates are empowered to spread veganism by encouraging “the adoption and maintenance of a positive vegan lifestyle and health-promoting diet.” As of this writing, Victoria has delivered the Main Street Vegan Academy curriculum to 28 classes, totaling about 470 graduates. I took the course in the fall of 2019, and this article summarizes my observations. Preparation for the CourseObservation #1. The course prerequisites provide a firm foundation on a wide variety of topics related to veganism. Victoria requires her students to read seven well-known books and listen to 21 of the programs in the archives of Main Street Vegan Podcast on Unity Radio. I selected from a fully-laden smorgasbord of podcast topics, which fall into diverse topic areas: health and nutrition; fitness; cuisine; animal rights; environment; and spirituality. I especially enjoyed listening to the podcasts that featured interviews with people I already know — including Saurabh Dalal, who (like me) is a member of the Veg Society of DC board; Terry Cummings, who runs Poplar Spring Animal Sanctuary, where I have volunteered; and Russell Elleven, who was formerly a colleague of mine on the board of Unitarian Universalist Animal Ministry. The other 18 podcasts that I chose gave me a valuable introduction to exciting vegan trends and to many of the movers and shakers in the vegan movement. A Powerful Leader
Terrific TeachersObservation #3. The instructors are amazing, and they provide real-world information that will be extremely useful to me and other aspiring vegan lifestyle coaches. Want to know how to do a top-notch food demo (or make delicious Need to learn what’s involved with selling a vegan product? David Benzaquen will tell you how to identify a market opportunity, set the right price, and then scale up your production. Need to learn how to be an effective coach? Need to learn how animal products affect your health? Dr. Robert Ostfeld will show you how a plant-based diet compares favorably against other popular diets (such as ketogenic and Mediterranean). If you’d like to find out about helping families make the transition to a plant-based diet, Jennifer Gannett will show you how to help them discover new recipes, clean out their pantry, get some handy kitchen tools, and find vegan eats Perhaps you would like to find out how animal agriculture has harmed our environment. Martin Rowe will show you that using animals as food is a major contributor to climate change and other serious environmental problems — and that hope for the future can be found in wind power, solar power, Of course, all of these instructors will teach you way more than this brief summary indicates; still, I hope it provides a useful introduction to what you could learn as a student of the academy. Making New FriendsObservation #4. The other students provided half of the fun in the course. And we built up some great camaraderie in a relatively short period of time. Our class was amazingly diverse in many different ways: age (ranging from pre-teen to folks in their 60’s; gender; ethnicity; sexual orientation; Visiting Vegan Businesses
We’re Not Done YetObservation #6. We still have a lot of work to do. Even though I was essentially living in a vegan bubble during the academy, our excursions on the town reminded me that our way of life is not yet predominant. Our field trips showed me that the New York City streets are lined with many nonvegan establishments, including restaurants that offer all sorts of animal-based foods and boutiques that sell leather goods and down jackets. Also, during the time that we were sitting in Victoria’s living room — actively learning how to live a more compassionate lifestyle — members of the orthodox Jewish community in New York City were sacrificing 60,000 chickens in their annual Kapparot ritual. As I have written in a previous blog post, I find this practice to be very distressing, and it raises many questions for me, such as: Why is it right for the innocent chicken to be used to assume the penalty of a human’s sins? And why is it not enough for the human to ask God directly for forgiveness? Still, I am hopeful that we are close to a tipping point in the way that humans relate to animals. After all, people have enthusiastically embraced the plant-based Impossible Burger, elephants are no longer forced to parade in the Ringling Brothers & Barnum and Bailey Circus, and Sea World has stopped breeding orcas. It’s a start. The Bottom LineSo, in the end, what did I gain from this adventure? I gained: clarity about my next steps; inspiration for the road ahead; valuable knowledge and tools that will help me to launch a coaching practice; friends to help me along the way; and access to a robust network of academy graduates through a Facebook group and a regularly updated directory of graduates. And just like I said earlier: It was life-inspiring, world-changing, vegan magic.
|



Newsletter
Copyright 2019. All Rights Reserved.
Observation #2. Victoria Moran is a force of nature. By the time I traveled to NYC for the course, I felt as though I already knew Victoria — because her voice on the podcasts had very effectively conveyed her warmth, intelligence, and wit. And those qualities were even more evident when I met Victoria in person. But that’s not all. Victoria beautifully exemplifies the numerous benefits of the vegan lifestyle: she’s active, slender, and energetic yet calm. So I’m not at all surprised that she has developed a network of the best and brightest people in the vegan movement. She’s really smart, and she gets things done.
vegan chocolate desserts)? Chef Fran Costigan (shown with me in the photo on the right) will teach you that. Need to learn what it means to be a professional? Victoria Moran will tell you all about the hallmarks of a pro: quality work, responsibility, thoughtfulness, honesty, and more. Perhaps you need to brush up on vegan nutrition. Marty Davey — aka “La Diva Dietition” — will teach you how to answer the ubiquitous question about where vegans get their protein, and she will also tell you about healthy vegan eating in all stages of life. Want to know how to launch a business and grow your brand? J.L. Fields will use her experience as a freelance writer and cookbook author to help you develop an action plan.
If you are new to social media and electronic marketing, Sharon Nazarian (shown with me in the photo on the left) will teach you that it’s important to start with a webpage — and then build your following on social media by being consistent, creating good content, and using analytics to measure success.
Tatiana Forero-Puerta (shown with me in the photo on the right) will teach you how to interact with your clients and how to structure each session. Are you wondering about the use of animals in fashion? Joshua Katcher will show you that cruelty to animals is rampant in the fashion industry — but that (thankfully) many brands are finally going fur-free, and it’s certainly possible to build a high-end fashion
company (like he has done) without using *any* animal products. Want to know how to be an effective animal activist? Michael Suchman (shown with me in the photo on the left) will encourage you to show other people that vegan food can be wonderful and to tell them that aspiring vegans don’t have to give up anything — except cruelty.
when traveling. Want to know about animal rights? Mariann Sullivan and Jasmin Singer (shown in the photo on the right) will tell you that animals are not very well protected by the law, but that the single best way to advocate for animals is by serving people delicious vegan food.
technological innovations, and cellular agriculture. And do you need a hefty dose of inspiration for the vegan journey? Doc G (shown with me in the photo on the left) will encourage you to discover your superpower, be your authentic self, and invest the time needed to build success.
occupation; current place of residence, and career aspirations. Thanks to all of you for becoming my new friends: Abigail, Zach, Courtnay, Gina, Vegan Evan and his mom Shannon (shown in the photo on the right), Jay, Angela, Anita, Nina, Shauny, Zosha, and Ishat. Please keep in touch.
Observation #5. Vegan businesses are thriving. During our field trips we visited a wide variety of stores that are selling fabulous vegan products, including: cheeses, shoes, baked goods, soaps and lotions, chocolate candy, donuts, and more. It’s exciting to see that vegan entrepreneurs are finding and filling lucrative niches.
Ovechkin is now featured on the front of a bright red box that contains “sweetened, toasted oat cereal with honey and natural almond flavor.” The implication, of course, is that eating whatever Ovi eats will help every young child grow up to be a champion.
My hands-down, favorite activity at the camp: a cooking class taught by the incomparable Jane Esselstyn and her equally-impressive mom, Ann. The workshop was chock full of humor, and the food they made was richly infused with flavor. My favorite item on the menu: tasty scones that were packed with whole grain goodness, dried fruits, and protein-rich nuts.
participants — and even my own demonstration of folding an Origami crane. (I have to admit that it was scary for me to fold the crane in front of an audience. That’s because for the past year I have been plagued by a condition known as essential tremor, which can sometimes make my hands shake — particularly when I am nervous. Therefore, as the talent show began, I had to keep telling myself to feel the fear and do it anyway — and I did!)

chance to sample a wide variety of WFPB, “SOS-free” meals, all made without added salt, oil, and sugar. Take a look at my Instagram feed to see photos of many of the meals. Some of my favorites included Jackfruit BBQ over Brown Rice, Black-Eyed Pea Gumbo, Black Bean Chili with Brown Rice, Aloo Gobi, and Cauliflower and Green Pea Curry.
naturally-sweet, frozen bananas with fruit or cocoa. I experimented with different flavors, and one of my favorites was Lemon Ginger Nectarine “nice cream.” Of course, it is tough to beat good old chocolate “nice cream” — made with only frozen bananas, unsweetened cocoa, vanilla extract, and a bit of non-dairy milk to help it blend. I also developed a recipe for
The results are impressive. As shown on the chart, all of us had a significant drop in total cholesterol: 10% for Mark and 15% for both Dana and me. We saw similar improvements in our levels of LDL cholesterol and triglycerides; most notably, a 23% drop in my LDL cholesterol, and a 30% drop in Mark’s triglycerides.
Von Hengst has created a menu of customizable healthier entrees that feature the highest quality, all-natural ingredients available. The regional restaurant chain buys fresh and local foods, and they indicate on their menu that they support more than 15 local farms that use sustainable agriculture methods. Want more details? You can find a list of the local suppliers on Silver Diner’s website.
The decor is classic diner style. The exterior features an Art Deco look and chrome siding with red accents. On the inside, you will find spacious booths (each having its own small juke box), Formica tables, a tile floor, and chrome trim. The servers are quick and efficient and are neatly attired in black pants and tee shirts.
restaurant and couldn’t tell if the items had hidden ingredients that would make them problematic for your particular dietary needs? That won’t happen at Silver Diner! The menu is exceptionally well marked, featuring a very helpful set of symbols to denote various dietary categories, including vegetarian, vegan, gluten-free, heart healthy, and under 600 calories. Even better still, there is a separate area on the menu for vegan entrees!
featuring lentils and Brussels sprouts in a tomato sauce. (I liked it so well that I re-created it at home.) On our last visit, I was pleased to see some new seasonal choices. I ordered the In-House Roasted Tomatoes: Roasted beefsteak tomatoes over brown rice, organic roasted corn, mushrooms, leeks, zucchini, pistachios, and lemon pesto – with asparagus on the side. It was fantastic, and I particularly liked the citrusy notes in the pesto. I’m sure I will return to the restaurant soon to try the other new vegan entree: Brussels Sprouts & Farro: Crispy Brussels sprouts over farro, leeks, tomatoes, roasted red pepper sauce, and pistachios.
Harrisburg, PA. Four of us piled into the car and headed over to check it out.
while the other headings are in initial caps. Hmm. Maybe it’s a suggestion, as the saying goes, to “eat dessert first, since life is uncertain.”